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First Sale Doctrine for the movie Beijing Bicycle: Money 4 Movies is an online retailer and legal owner of the physical copies of movies it sells, rents and exchanges such as the movie Beijing Bicycle. The promotion and advertisement of all movies, such as Beijing Bicycle DVD, advertised for sale or rental through the display of copies of box covers, including titles, actors names, producers, and the use of excerpts, synopses and previews of the movies is protected under the "first sale doctrine". 17 U.S.C. § 109 (a). The first sale doctrine protects the buyer's Money 4 Movies interest in goods it has purchased for resale and rental of such DVD movies and videos as Beijing Bicycle Movie. Under the doctrine, once the copyright/trademark owner has sold its goods, such as the video movie Beijing Bicycle, it has exhausted its copyright/trademark rights in those goods and can no longer dictate how or where the buyer uses or redistributes those goods. The "first sale doctrine" protects retailers, such as Money 4 Movies, in the promotion, advertisement, rental and sale of copyrighted works.
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